Saturday, February 7, 2015

SIA Tradeshow 2015 and empowering women through sports marketing.

SIA is always an event that can help shape your career as a snowboarder, and or skier. This year was no different as I was able to speak at a panel discussion hosted by Shred Betties and sponsored by She Shreds and included these powerful ladies; Diana Sciandra, Aimi Xistra- Rich, Mimi Lopour, Ana Van Pelt, and myself. We were blessed with an unbelievable audience of women and men alike from all aspects of the industry. The discussion was mediated by the wonderful Kristin Darga who kept us all civil, and on track. We covered so many topics, got great feedback, and feel that we definitely turned some heads at the show. It was wonderful to address an entire group of people about the state of women's snowboarding and how we can positively influence the future generation of snowboarders, as well as the past, and present. It was an absolute honor to be a part of this and I can't wait to have more discussions like this! 

Myself and legend Gigi Ruef

(Left to right) Diana, Aimi, Myself, Mimi, and Ana 

 Addressing the audience! 

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Pow Day at Mt. Hood Meadows

Pow Day at Mt. Hood Meadows