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Photo: 4reelmedia

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Monday, February 16, 2015

Subaru Freeride Series at Snowbird 2015

As you may or may not have figured out by now,  Slopestyle contests have been a driving force in my life for the past few years. Its hard to realize that there are other aspects of snowboarding outside of what I like to call my "comfort bubble." After blowing my knee last year, I just mentally wasn't ready to hit big jumps and potentially risk another injury by pushing myself to do the Grand Prix in Mammoth. I opted out of doing the contest, and decided to sign up for the Subaru Freeride Series. It may have been one of the best decisions i've ever made, snowboarding or not.
The event took place at Snowbird,UT which is an absolutely legendary place to ride. Having grown up in Montana, I felt pretty confident about my ability on a snowboard and being able to handle this terrain.
The day of Semi qualifiers we were greeted with 80+ mile an hour winds, with gusts of up to 120! Needless to say it was pretty low visibility, and harsh conditions. The event coordinators at the Freeride Series did an awesome job holding off until we could see a little better and let us compete about an hour and a half after the designated start time. Having not rode the line I chose due to my lack of knowledge during inspection, I was so happy to just make it down the run in one piece. I ended up qualifying for finals in 6th position out of 7 girls, so I just barely made it!
The finals day we were on a different portion of the mountain called North Baldy, the hike to the start was unbelievably beautiful and serene. I was able to get a good line down in our one run inspection, and felt at ease for the rest of the day. We inspected at 8:30am and didn't end up riding until 3:45pm so by that time I was a little antsy to say the least!
The energy of the crowd and people at these events is something I haven't experience at a contest in a very long time. Huge smiles all around, people drinking beer, grilling in the sunshine, it was my kind of scene indeed. I was able to put down a solid run with a few airs, some technical lines, and a little rock hopping and put myself on the podium in 2nd place! I couldn't be more pleased with this whole thing and CANNOT wait for the next stops on this series- Next one will be at Telluride March 4-8th!
Huge shoutout to the Subaru Freeride Series and all of their sponsors! All of my sponsors and supporters who got me here, and my family that stands behind me every step of the way! Including my big brother and his girlfriend who came out to watch! Also a huge thanks to all of the hard working filmers and photographers who provided me with these awesome shots (Jay Dash, Sean Ryan and Amy Jimmerson)

Here is a full preview of the live webcast;     (my run is at 4:50:52)

Saturday, February 7, 2015

SIA Tradeshow 2015 and empowering women through sports marketing.

SIA is always an event that can help shape your career as a snowboarder, and or skier. This year was no different as I was able to speak at a panel discussion hosted by Shred Betties and sponsored by She Shreds and included these powerful ladies; Diana Sciandra, Aimi Xistra- Rich, Mimi Lopour, Ana Van Pelt, and myself. We were blessed with an unbelievable audience of women and men alike from all aspects of the industry. The discussion was mediated by the wonderful Kristin Darga who kept us all civil, and on track. We covered so many topics, got great feedback, and feel that we definitely turned some heads at the show. It was wonderful to address an entire group of people about the state of women's snowboarding and how we can positively influence the future generation of snowboarders, as well as the past, and present. It was an absolute honor to be a part of this and I can't wait to have more discussions like this! 

Myself and legend Gigi Ruef

(Left to right) Diana, Aimi, Myself, Mimi, and Ana 

 Addressing the audience! 

Wednesday, January 21, 2015

Make a Wish come true at Breckenridge, CO

Myself, Bryce, his brother and sister Ethan and Kayla. 

I have been privileged to work with the Make a Wish Foundation for the past few years since moving to Colorado. They are an absolute inspiration, and I can't wait to continue to grow our relationship and grant more wishes!
Living in Breckenridge is unbelievable, and many people would love to come here just to be a part of the mountains, snow, and community. Thanks to the Make a Wish Foundation, 8 year old Bryce got to do just that. He and his family were brought to Breckenridge for a ski vacation and some relaxing time in the mountains.
Looking for more ways to personally give back in my snowboarding career, this seemed a perfect opportunity to give back to the snowboard community, and help to do my part in inspiring the next generation of snowboarders.
It was a complete honor to get to know and teach Bryce and his family about snowboarding. What an amazing human being and supportive family! I look forward to granting many wishes like this!

Bryce and myself on the hill

Bryce got some goodies from my sponsors! 

Ethan and Bryce

Siblings; Ethan, Bryce, and Kayla

The whole family! 

Wednesday, January 7, 2015

2014 Wrap Up

Well 2014 has come to a close, and as I've mentioned before it could have been one of my worst years ever. Having torn my ACL at the Olympic qualifier at Breckenridge, I was obviously devastated, but decided to put all of my focus and energy into rehabilitation of my knee. It has most definitely paid off, I was able to coach at Windells this summer and get back a little bit of on snow time that I had lost. Working with personal trainers, and dedicating hours in the gym has enabled me to be riding again at a level that I am comfortable being at, and constantly pushing myself and my body every day. I have a different approach to this season and am excited to be working on a few different projects with Bombas Socks, and the Make a Wish Foundation, that are setting the standard for giving back. I am also looking forward to competing in the Subaru Freeride Series which is a realm I am quite comfortable being in, but have never had the opportunity to compete. 
The road to recovery will never quite be over, and I will always strive to be better being a competitive athlete. I would like to thank all of my supporters who have stood behind me on this journey, I would not be here without you. 

Photo: +4REELmedia 

Photo: +4REELmedia 

+Polar Pro  + Hitcase

Top of Abasin

Photo: +4REELmedia 

                                            Snowsurfing at Breckenridge from erika Vikander on Vimeo.

Monday, November 17, 2014

Colorado Preseason 2014

I am so grateful for the preseason here in Colorado. It started off a bit shaky with delayed openings and warm weather but mother nature didn't hold anything back this past week after it dumped 30+ inches. There was enough snow to setup a little feature in the bike park near my house in Breckenridge, we got some fun shots and even little video compliments of 4reelmedia.  Huge thanks to Polar Pro, and Hitcase for helping me capture these moments! 

Arapahoe Basin 

Keystone Opening Weekend

Backyard setup! 

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